Registration for Digital Marketing Course

Mode: Online

Price: 1,800 Birr

Contents

Developing your Marketing Strategy Planning Campaigns
SEO & PPC
Digital Marketing: LinkedIn & Social Media Customer Insights & Analysis

Digital Optimization
Content Marketing
Email Marketing
Influencer and Affiliate Marketing Viral Marketing

Mode: Online

Price: 1,800 Birr

Contents

Your Shop Window - Your Website Do Your Research (Brand & Product) Know Your Customers
The Power of Social Media
Curating the Right Content
The Role of Partnerships
Brand Ambassadors
The Power of Networking
Show Don't Tell
Introduction to Marketing Automation

Mode: Online

Price: 1,800 Birr

Contents

The Marketing Funnel - From the Top to the Bottom The Power of Pillar Pages
Campaign Management
Inbound vs. Outbound Marketing

Content Marketing
Content Management Systems
Content Communities
AI-Powered Copy
The Power of User-Generated Content
The Different Content Marketing Strategies Copywriting Essentials
Brand Building Basics Part 1
Brand Building Basics Part 2
Gettings Hands-On with PPC
Getting Hands-On with Google Ads
Getting Started with Google Analytics
The Power of Google Analytics
The Role of Product Marketing
Conducting a Successful Outreach Campaign Video Marketing

Mode: Online

Price: 5,000 Birr

Contents:

Social media has become a huge part of our daily lives, with millions of people online at any given moment. This makes it a powerful marketing tool for every business. Establishing and building a strong social media presence may seem challenging, and it does take time. But it can be a game changer for your business’s growth and success.

Learn how to leverage the power of social media to get your brand and products in front of millions of potential customers. Soon, you’ll see a boost in your sales and the overall success of your business.  The course offer flexibility with options for learning the content. You will learn from readings, video, discussions with other participants, practical activities, and short quizzes.

Mode: Online

Price: 3,600 Birr

Contents

Online course contents of Marketing Skills, Applied and Mastery.

Mode: Classroom Weekend

Price: 9,000 Birr

Contents

1:Introduction to Digital Marketing and its Significance  
2:Traditional Marketing Vs Digital Marketing 
3:Digital Marketing Process

4:Website Planning and Development : Types of websites 
5:Website Planning and Development : Keywords

6:Understanding Domain and Webhosting 
7:Building Website/Blog using CMS WordPress 
8:Using WordPress Plug-ins

9:Introduction to Search Engine Optimization 
10:Keyword P lanner Tools 
11:On Page SEO Techniques-Indexing and Key Word Placement

12:On Page SEO Techniques- Content Optimization 
13:On Page SEO : Yoast SEO Plug-in 
14:Off –Page SEO Techniques

15:Email Marketing- Introduction and Significance 
16:Designing e-mail marketing campaigns using Mail Chimp

17:Building E-mail List and Signup Forms 
18:Email Marketing Strategy and Monitoring 
19:Email –Automization

20:Pay Per Click Advertising: Introduction
21:Pay Per Click Advertising: Google Adword 
22:Type s of Bidding strategies

23:Designing and Monitoring search campaigns 
24:Designing and Monitoring Display campaigns

25:Designing and Monitoring Video campaigns 
26:Designin g and Monitoring Universal App Campaigns

27:Google Analytics : Introduction and Significance 
28:Google Analytics Interface and Setup 
29:Understanding Goals and Conversions

30:Monitoring Traffic Behavior and preparing Reports 
31:Social Media Marketing : Introduction and Significance 
32:Facebook Marketing : Introduction Types of Various Ad Formats

33:Setting up Facebook Advertising Account 
34:Under standing Facebook Audience and its Types 
35:Designing Facebook Advertising Campaigns

36:Working with Facebook Pixel 
37:Twitter Marketing: Basics 
38:Designing Twitter Advertising Campaigns

39:Introduction to LinkedIn Marketing 
40:Developing digital marketing strategy in Integration form